The Audi brand has garnered prestige stateside, so too has Audi Club. Our 27 Chapters create the biggest fans of the four rings, and our members prove to be the most loyal customers. I am proud to say that we have made progress in our collaborative effort to increase Audi Club membership. In the last 12 months, we have increased our membership by 6%! This is just the beginning! We have set a goal and a plan to achieve 30,000 members by 2020.
Fall 2013 Kickoff
Audi Club, Audi of America and its dealer network have developed a joint program to augment Audi dealers from a place that only sell and service cars into a community center of Audi owners and enthusiasts. Dealers host tech sessions, socials, race-viewing events for our club members. They also participate in our club driver education programs and fun rallies.
ACNA and Dealer Events
Today, Audi Club and a few dealers organize close to 300 events across 30 states annually, inviting members to celebrate their love of this innovative brand. This number will increase as more Dealers participate starting Fall 2013. Audi Club ambassadors at Dealers will work closely with Audi Chapter leaders to plan, organize, and host social events at Dealers on a regular basis. Examples of events at Dealers are tech sessions, such as how to get the most out of connected-to-internet MMI, classroom driver education on driving in wet or icy conditions, Audi races (Le Mans, DTM, Grand Am, European GT1 World) cable or satellite broadcast viewing, getting the most out of Audi Club membership orientation, and much more.
ACNA and AG Programs
Furthermore in 2014, Audi Club, in partnership with Audi AG Driver’s Day, will host a three-day exclusive Audi R8 Spyder European Driving Vacation. We will experience sinuous mountain passes, stunning landscapes and famous wine routes in sporty fashion. Additionally, with our rental car company partner in Europe, we will host another flavor of seven-day Audi Driving Vacation featuring S5 Sportback, S3 Hatchback, A6 Avant TDI, A6 allroad TDI and Q7 TDI. We will traverse the beautiful landscape of Germany, Switzerland, Liechtenstein, and Austria.
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