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Quattro Quarterly General Rate Card Print

JANUARY 2007
About the Magazine:
Quattro Quarterly is the national magazine of the Audi Car Club of North America. Begun in 1986, the Audi Car Club is well on its way to becoming one of the world's great automotive enthusiast's organizations.

The magazine is published four times a year and is available to members only....no mystery newsstand readership here....only serious Audi enthusiasts willing to pay $44.00 annual dues. Audi Club members look to the magazine as a source of information and entertainment....but they're also looking for products and services for their cars.  The ads are as important to the readers as the features in this book. 

The members come to trust the advertisers and view them not only as Club supporters but a little like family as well.  There is a certain rapport developed between advertisers and Club members here that simply doesn't exist in most commercial magazines.

Result:  Audi Club members respond to advertising in their magazine.

Beyond that, these folks are the automotive opinion leaders in their communities.  Friends, family and co-workers come to Audi Club members for their advice about all things automotive... tires, wheels, car care, repair, performance, everything!  Audi Club members are influential and you can use their influence to spread the gospel...your gospel!

Advertising in the Quattro Quarterly is also one of the last great bargains.  The rates are extremely low...you can have a huge presence in this magazine for very little money.

I hope you'll take a close look at the Quattro Quartrerly and seriously consider advertising in it. Most of the advertisers you see in the magazine have been running for years...they tell us we produce consistent response for them issue after issue.

--Michael Slaff, Advertising Manager

Information and Insertion Orders

Michael Slaff
Quattro Quarterly
22 Woburn St, Suite 36
Reading, MA 01867
781-944-3900 p
781-944-3901 f
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Advertising Materials:
Cindy Ferrand
Bolger Publications
3301 Como Ave. SE
Minneapolis, MN 55414
651-645-6311 p
651-645-1750 f
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Circulation: 9,543 - to members only

2007 Space & Copy Closing Schedule:

Issue Pub Date Space Closing Materials Closing
Winter mid-January Nov. 13, 2006
Nov. 24, 2006
Spring mid-April Feb. 15 Mar. 1
Summer mid-July May 14 May 25
Fall mid-October Aug. 10 Aug. 29

GENERAL ADVERTISING RATES
Black & White:

    Size 1 Time 2 Times 3 Times 4 Times
    Full Page 600 585 570 540
    2/3 415 405 395 374
    1/2 330 322 314 297
    1/3 195 190 185 176
    1/6 130 126 123 117

Color

    Size 1 Time 2 Times 3 Times 4 Times
    Full Page 800 780 760 720
    2/3 590 575 560 530
    1/2 470 458 447 423
    1/3 330 322 314 297
    1/6 220 213 209 198

Covers

    Size 1 Time 2 Times 3 Times 4 Times
    Cover 2 1200 1170 1140 1080
    Cover 3 1000 975 950 900
    Cover 4 1300 1268 1235 1170

Bleed: 10% additional charge

Special Positions: 15% additional charge

Inserts & Special Units: Rates and specifications available upon request

Copies Of Magazine: Advertisers receive one checking copy of the issue in which their ad appears. Bulk copies are available at publisher's cost per copy, plus shipping. Bulk copies must be ordered prior to the space closing.

Terms: Net 30

Commissions:

  1. 15% to recognized advertising agencies. Net 30 days. All orders accepted are subject to credit approval.
  2. Advertising agencies are fully responsible for payments of all advertisements ordered through and/or by them. Invoices must be paid in advance of the issue in which your ad will be appearing.
  3. Publisher reserves the right to hold advertiser and/or its advertising agency jointly liable for such monies due and payable for advertising in the Quattro Quarterly.


General Conditions:

  1. The advertiser and it's agency, if there is one, each represents that it is fully authorized and/or licensed to publish the entire contents and the subject matter contained in its advertisement including (1) the names, portraits, and/or pictures of living persons; (2) any copyrighted material; (3) any testimonials contained in any advertisement submitted to and published by the publisher. In consideration of the publisher's acceptance of such advertisements for publication, the agency and the advertiser will indemnify and save harmless the publisher and its sales agency against all loss, liability, damage, and expense of any nature arising out of the copying, printing or publishing of its advertisement.
  2. The publisher reserves the right to change rates upon notice at any time.
  3. All contents of advertisements are subject to the publisher's approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time if for any reason the publisher deems the advertisement unacceptable for publication.
  4. Publisher shall not be liable for errors in key numbers or advertiser's directory.
  5. Cancellation or changes in orders may not be made by the advertiser or its agency after the space closing date.


General Requirements:

TRIM SIZE: 8.25" x 10.75"
BINDING METHOD: Saddle stitch
PRINTING METHOD: Sheetfed
COLORS: CMYK

    AdSizes Non-Bleed
    Bleed Trim size
    Full page 7-1/4 x 9-3/4 8-1/2 x 11 8-1/4 x 10-3/4
    2/3 4-3/4 x 9-3/4 5-3/8 x 11
    5-1/4 x 10-3/4
    1/2 Horizontal
    7-1/4 x 4-3/4 8-1/2 x 5-3/8 8-1/4 x 5-1/4
    1/2 Island 4-3/4 x 7-1/4 na na
    1/3 Horizontal
    4-3/4 x 4-3/4 na na
    1/3 Vertical2-1/4 x 9-3/43-1/8 x 113 x 10-3/4
    1/6 Horizontal 4-3/4 x 2-1/4nana
    1/6 Vertical
     2-1/4 x 4-3/4nana

 

Material Specifications:

File Formats (Mac formats preferred):
Quark
Adobe Illustrator (up to 10)
Adobe Photoshop (up to 7)
PDF (hi-res, fonts embedded, press optimized)

Media Formats:
CD-ROM
ZIP/100
Email (Compressed, Stuffit or Zipped)

Asset Management uploads (Webnative)
http://www.bolgerinc.com/webnative
Username: Audi
Password: Audi

Proofs: Hard copy proofs must be sent to Cindy Ferrand at Bolger Publications.


Circulation Breakout – September 2006 

NEW ENGLAND
CT    307
MA    387
ME    31
NH    171
RI    35
VT    55      
TOTAL    986


W N CENTRAL
IA    53
KS    90
MN    428
MO    119
NE    15
NE    15
ND    13
SD    8     
TOTAL  726


W S CENTRAL
AR    17    
LA    17
OK    21
TX    160    
TOTAL    215
E N CENTRAL
IL    586
IN    134
MI    299
OH    354
WI    213      
TOTAL    1,586


MID ATLANTIC
NJ    354
NY    607
PA    428     
TOTAL  1,389


SO ATLANTIC
DE    17
DC    58
FL    308
GA    143
MD    513
NC    187
SC    39
VA    428
WV    21      
TOTAL  1,714
MOUNTAIN
AZ    88
CO    499
ID    20
MT    18
NV    101
NM    39
UT    85
WY    15     
TOTAL    865


E S CENTRAL
AL    36
KY    46
MS    4    
TN    64     
TOTAL   153


PACIFIC
AK    11
CA    1288
HI    14
OR     174
WA    399     
TOTAL    1,886

MISC/INT’L 23
 TOTAL    9,543  

 

 

 
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